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A category of its own

Branded residences
in Miami

A branded residence pairs a residential tower with a name from outside real estate — an automaker, a fashion house, a hotel group — that stakes its own standard on the building. Miami has become the category's global center.

What makes it "branded"

The brand isn't a marketing sticker — it's contractually involved. An automotive or fashion house licenses its name and, in most cases, its design language: interior finishes, a signature lobby feature, sometimes a private lounge or car elevator built around the brand's own products. The developer builds it; the brand signs off on how it looks and feels.

Why it costs more

Three things drive the premium: scarcity (most towers cap branded partnerships at one per city for years), the brand's own quality control over finishes, and resale liquidity — branded units tend to hold value against comparable unbranded towers because the name travels internationally, not just locally.

Condo Brickell

Una Residences

Una Residences — OKO Group + Cain International (Una Residences) · $6.2M – $10.8M · 135 units available

$6.2M USD
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Condo Downtown Miami

St Regis Bal Harbour

St Regis Bal Harbour — Related Group + Starwood (St Regis Bal Harbour) · $3M – $15.9M · 417 units available

$3.0M USD
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Condo Brickell

Viceroy Brickell

Viceroy Brickell — Related Group + GTIS Partners (Viceroy Brickell) · $650k – $1.3M · 498 units available

$650K USD
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Condo Downtown Miami

Diesel Wynwood

Diesel Wynwood — Bel Invest + Diesel (Diesel Wynwood) · $320k – $4.8M · 159 units available

$320K USD
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Curious about a specific brand?

Tell us which name you're tracking. We monitor allocation and pre-launch pricing across every branded tower in our network.

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